The Andrex toilet tissue range has been greatly extended in recent years.
The site has the younger visitor in mind and in addition to the other activities available, gives visitors the opportunity to email comments about their puppies in the bark back section of the site. The first press advertising for Andrex appeared in the early s and featured the James Bond star George Lazenby holding a baby.
Moreover, the brand is still growing.
As a brand icon, the puppy is also used in a variety of other marketing and promotional devices. The original concept for the commercial campaign was to have a little girl running through her house trailing a roll of Andrex toilet paper behind him.
Case study provided by Superbrands. The Andrex commercial Little Boy was the first of its kind to show the product in situ.
Andrex puppy breed
The renowned puppy advertising has been running successfully for over 30 years and ensures the brand is instantly recognisable. Things you didn't know marked 60 years of the brand and 30 years of the Andrex puppy, which first made its debut on our TV screens in , in an advertisement entitled 'Puppy'. Hey there, animated pooch! Factories in Flint and Barrow in Furness supplement production on the mainline product, along with the Puppies on a Roll, Aloe Vera and Quilts variations. By the brand achieved market leadership; a position it has retained ever since. In the manufacturer of Andrex was awarded Royal Warrants of Appointment. The tissue took its name however from St Andrews Mill in Walthamstow, where it was first produced in The television regulators did not approve this as they felt it encouraged children to be wasteful. The site has the younger visitor in mind and in addition to the other activities available, gives visitors the opportunity to email comments about their puppies in the bark back section of the site. The result has been heightened competition in both the toilet tissue and facial tissue markets, in addition to an increased number of players in these sectors.
based on 8 review