Case 7 the accra beach hotel services marketing

accra beach hotel ppt

Accra caters to 3 markets; individual travelers, corporate clients, and tourists. Different segments behave in different ways and their needs and expectations may clash. Based on the information provided in the charts, Accra would be maintaining average profits per room of the entire hotel.

If the cricket group is noisy and boisterous, it may spoil the experience for other guests, both Business people and tourists. Accra has managed to gain a decent amount of patrons who are on the business side of the world.

These costs would have to be paid for by the hotel and not the players. Because business customers pay more and the business is more stable, ABH should probably market itself in ways that will eventually reposition the hotel as a business hotel with attractive conference opportunities.

Different segments at hotel. This gives us four segments: 1.

accra beach hotel case study answer

In that case, there would be a long-term revenue loss for ABH, not just a one-time loss. April and May are not the busiest times of the year occupancy for those two months during the past two years has ranged from The direct costs associated with that booking in this case, defined simply as breakfast and laundry.

The accra beach hotel case study pdf

Cons of Serving Several Segments. What action should Cherita Howard take and why? West Indien Cricket Servies, an important international sporting event, sent a request to the hotel manager of the Accra Beach Hotel that concerns hosting WICS accomodation for a special rate. The direct costs associated with that booking in this case, defined simply as breakfast and laundry. Places like Accra rely on tourism during their busy winter months where a good amount of the world is cold and people flock to the Tropics. What factors lead to variations in demand for rooms at a hotel such as the Accra Beach? The benefits of having multiple target markets are that you do not have to limit yourself to relying on one particular group to fulfill all of your business needs. What action should Cherita Howard take and why? It is now then the call of the sales manager whether to accept the inquiry or not. Do the promised publicity benefits justify the risk of turning away guests from higher paying segments? This superior service centered around a business plan that was based on Asian standards of hospitality. Golf was also available only 15 minutes away at the Barbados Golf Club, with which the hotel was affiliated. Case 7- Accra Beach Hotel 1.

This file contains sample pages only. Do the promised publicity benefits justify the risk of turning away guests from higher paying segments?

Case 7 the accra beach hotel services marketing

Having the teams there seems like a good option for the Accra Beach Hotel. How else could they play that awful game? Will it be positive for the hotels image, neutral, or negative? Seasonal cycles. Based on the information provided in the charts, Accra would be maintaining average profits per room of the entire hotel. Please note that corrections may take a couple of weeks to filter through the various RePEc services. With some diversity, Accra was able to sell more rooms and maintain a decent occupancy percentage in months where tourism was slow.
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Accra Beach Case Study