When you want to create a strong reaction in your reader, no matter what type of reaction that is, you need to use strong verbs. In the second example, however, the passive verb has slowed down the action and made the sentence unnecessarily wordy.
One of the best ways you can immediately make our writing stronger is by going through and crossing out each weak verb and replacing it with a better one. Passive verb The first example is strong, precise and concise; the second sounds insipid. But why chance being a little mushy when a good consonant word will do?
Doing this throughout the entirety of your book will leave your readers feeling as if they just stepped out of an entirely different world.
But for now you probably would just be thrilled if an extra person opens your email or clicks a call to action button. Vivid verbs appeal to the reader's senses of sight, sound, touch or smell.
Should you just open up your thesaurus and find the fanciest word?