How to write a media kit fact sheet

Health fact sheet template

Explain who your customers are. They have images prepped for print which requires higher quality photos and digital, all of which are downloadable from their site. However, the facts should still be the star of the show. Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure. Since fact sheets are made to be visual first, a reader can quickly skim through a lot of information and facts quickly and easily. Comparisons are also typical. This is not the place to be wordy, just get to the point and make it easy enough for your new hire to understand. The information mentioned in the fact sheet should be brief and concise. Company facts: How many customers have you served? After you get the plan sorted it is time to pick a layout for your fact sheet! Simply create an easily accessible press kit page on your website so reporters can find it. If this is what your company is all about, then pick a mixed styles template like this one: And make sure that whatever you do, your design is in line with your company brand and culture! The easier you make it for them, and the more information you provide in this fact sheet, the more likely that a story on your business or organization will be accurate.

This can include blog posts, interviews, magazine articles, articles on other websites, etc. Begin with deciding which publics you want to receive the items and the best way to get them into their hands.

On top of that, they are usually very visual in nature with key information presented using tables, graphs and charts which are easy to read and grasp.

Name, title, email address, office and cell numbers, Twitter handle, web address.

Sample backgrounder

Finally, double space down and type the month and year, flush right. Chain of command. Again this is up to your brand! Company facts: How many customers have you served? How long have you been in business? Use bullets when you can Leave a lot of white space Use bolding, text boxes, and graphics to emphasize important points Simple graphs and charts can give the reader the information with just a glance. So you may not need to list every benefit in this section that your company offers. For example, if your fact sheet is part of a fundraising campaign for an organization focused on preventing drunk driving, then you might start with this fact: Drunk driving kills X people each year.

Using a blue color scheme throughout, to fit our brand: This was done in about an hour, and by using the plan I shared above,creating it was a cake walk. Therefore, they help save a lot of time for the reader by providing them all key information without missing out on vital information in a single page.

media kit backgrounder template

Add quick facts about your company. After you get the plan sorted it is time to pick a layout for your fact sheet!

research fact sheet template

Extras: Include a downloadable logo file, iconic photos of your business, product shots. During their first week, you probably introduce new hires to their immediate team Then you played a fun game or team building activity so everyone could meet the new employee.

company backgrounder

This also keeps the information put out by the press consistent and accurate. Show new hires that they are now an invaluable piece of solving problems for your customers.

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Preparing Fact Sheets, Media Advisories, Media Kits, and Pitches Chapter ppt download