It refers to a set of different but related items that operate in a compatible manner. Sales promotion D. Promotion strategy 25 Which of the following best describes integrated marketing communication IMC?
Organizations present a plan that focuses on the customer. Organizations present an effective communication plan. Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral segmentation Determining demand Selecting the pricing objective Selecting a pricing method Estimating cost 5.
Organizations present an effective advertising message. Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries.