The airline industry is a service industry. When looking at what drive Singapore Airlines, we can realize that this company is deeply involved at satisfying their customers, partners but also employees.
Currently it can be proud of being ranked as second best on earth according to the World Airline Survey Strategic Management Group no. As part of their commitment to corporate governance principles, the enterprise attaches high priority to ethical business conduct in the markets they operate.
As Singapore Airlines has a lot of fascinating facets, potential and is an international enterprise at the same time and we would like to alalyse the company throughout this course Strategic Management.
For sure they will do even more in the future to meet their own requirements and expectations. Singapore Airlines also provides educational assistance to communities through scholarship programmes such as the Singapore Airlines Untuk Pendidikan in Indonesia or the Smiling Together project in Thailand.
A further part of the mission statement is that Singapore Airlines maximizes its returns for the benefit of its shareholders and employees. The goal is to gain competitive advantage in the marketplace and reap the benefits of first-mover advantage.
Singapore Airlines has already been pioneer of inflight services such as free drinks and complimentary headsets as well as flying non stop from New York to Singapore. The crucial fact is that we continue to say that we want to improve.
The advertising slogan A great way to fly together with the Singapore Girl has become the trademark for Singapore Airlines. It is out of question that this airline counts to the worlds best.
According to Singapore Airlines senior management, It is getting more and more difficult to differentiate ourselves because every airline is doing the same thing.